STERILLIUM®: SYNONYM FOR HAND DISINFECTANTS
BRAND OF THE CENTURY
CONFIDENCE IN THE INVISIBLE EFFICACY
When the first Sterillium® bottles left the production line on 4 June 1965, this also induced a revolution of hand hygiene – and a triumph that conquers the world today. Whether it be in India, Russia or the US: throughout the world, people appreciate the blue bottle and rely on the classic among the disinfectants. The trust in a brand is a precious asset that needs to be developed over many years. Only if users trust a product and its performance they will use it – and this is the only way, a disinfectant can inspire people all over the world.
MOTIVATED TO FACE THE FUTURE
Also the figures show how inspiring the blue disinfectant is: with approximately three billion hand disinfect procedures per year, Sterillium® is available in more than fifty countries today. But this is by far not enough for HARTMANN and its subsidiary BODE. Their joint objective is to become even better in the future and, by continually advancing their products, protect the people against infection even more safely. Because: only powerful products are able to reliably minimise risks of infection in health care. The “Brand of the Century” award therefore is additional motivation for HARTMANN and BODE to continue to make targeted investments in their research and development.